From time to time, someone on one of the forums I frequent asks for ideas about getting the word out about their book. Although I haven't had my ebooks out very long, I've been compiling a list of book marketing tips that I've tried or thought of trying or heard about others trying. Someone suggested I blog these ideas, so here I am!
This first tip is for folks who've published a book for the Amazon Kindle.
The Kindle Boards is a very active community of Kindle readers and authors. Join this community at http://www.kindleboards.com
Once you're a member, post an introduction at http://www.kindleboards.com/index.php/board,3.0.html -- people at the Kindle Boards want to get to know you as a person. This is a good time to remind authors to be active at the forums you join. Don't just go there to promote your stuff. Contribute to topics, start discussions or ask questions about stuff you're interested in. As an independent author, we're in a great position to connect directly with readers. Here's a terrific place to do that!
Now that you've joined the Kindle Boards and posted your Hi message, post an introduction for the book at the Book Bazaar http://www.kindleboards.com/index.php/board,42.0.html This is the only place on the site that authors are permitted to promote our books. Only make one thread per book -- you can add updates to the thread once per week. Don't "bump" your book's thread.
Next, read this thread: http://www.kindleboards.com/index.php/topic,27235.msg660219.html#msg660219 and follow its instructions.
Finally, put a link to your book in your signature on the Kindleboards (a how-to is provided in a sticky at the top of this forum: http://www.kindleboards.com/index.php/topic,29609.0.html) and post elsewhere on the board. Readers use this board, and they may buy your book based on your posts. Make it easy for them by providing links in every post.